Paramount Pictures wanted to run a pre-release research event for the release of family title, Dora and the Lost City of Gold. A very specific audience demographic was required with a focus on families with under 10s and 10-12 year old children.
We worked with our own database of cinema goers to recruit the core audience. To increase our scale within some very specific demographic brackets, we worked with our network of mums' groups and built a sizeable research group within reach of the screening event. Research questionnaires were completed on site, scanned, transcribed and analysed overnight.
An audiecne of over 300 attended the research screening. Initial results were reported on the night of the event with a full analysis submitted within days. Dora and the Lost City of Gold topped £6.5m on the UK box office.