Loyalty Digital Solutions

The Challenge

How do you give thousands of fans the chance to win tickets to every single match in every League across the English Football League season?

The Solution

The EFL used an advanced version of our ticketing platform to deliver a seamless user experience. On an ongoing basis we programmed every match into the platform along with a number of winners that could win. Winning fans were selected through the in crowd fan app. Winner emails were uploaded to our ticketing system and automatically emailed an access code with a pre-determined expiry date. They were then able to use their code to select their team and book tickets first come first served for the match of their choice.

We transferred winner details along with their match selection to the EFL security check platform for pre-match verifications. Once validated we confirmed the tickets to winners automatically. And they were then able to pick up their tickets from the gate on the day of the match.

The Result

Customers enjoyed a simple winner experience despite the complexity of the concept. EFL were able to hand off all comms and logistics to us and enjoy the benefit of fan engagement with minimal management.