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See It First

Engaging audiences for word of mouth, research and customer loyalty

Discover your audience

Entertainment research

Whether fully digital or traditional face to face, we offer turnkey solutions to deliver, fast, comprehensive, credible results

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Audience recruitment

Working with a network of brand partners, alongside our own 1m strong database we lead the market in targeted audience recruitment for word-of-mouth events, research and seat filling.

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Buzz builders

We connect and engage new audiences that will become the fans of the future

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Digital Solutions

Proprietary, enterprise grade platforms for content testing, large scale RSVP, prize management, and complex demographic recruitment.

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About Us

Since 2001, we've been providing audience recruitment & development services for film, theatre and all kinds of entertainment. For large scale word of mouth campaigns as well as highly targeted research. We're a backbone marketing service for the UK entertainment industry, but our strategic, logistical and technical knowhow also underpins some of the biggest customer loyalty programmes in the world, delivering entertainment rewards at scale.

We operate across three continents and support our services with secure and smart proprietary technology, a database of over 1 million entertainment fans, and a network of brand and media partners.

  • Audience Recruit
  • Strategic Partnerships
  • Event Management
  • Market Research
  • Digital Solutions
  • Word Of Mouth Screenings


Here's a few of the varied compaigns we've delivered.





O2 Priority

Digital Solutions

Me Before You

Me Before You

National Word of Mouth

Disney Visa

Disney Store & Visa

Digital Solutions



Digital Solutions


Avengers: Infinity War

Fan Screenings

NT Live

National Theatre


Foxtel First

Foxtel First

Digital Loyalty Solutions

Sky Bet EFL

English Football League

Digital Loyalty Solutions




Dora Lost City

Dora and the Lost City of Gold



Twist Covid-safe Test Screening

Covid-safe Research Screenings


Audience Recruitment

From 100 to 100,000, we are experts in both recruiting audiences, and managing those participants at scale. With demographic and geographical filtering, and proprietary digital tools, we deliver highly effective research and word of mouth campaigns.


From early stage content research, to pre-release market research and flash polling, we are one of the leading providers of data in the entertainment industry. We can deliver credible, accurate results quickly and cost-effectively at scale.

Word Of Mouth Campaigns

Working with our own databases as well as media and brand partners, we drive audiences to see films & shows before public release. We've kickstarted word of mouth for hundreds of titles including many award winners and box office sensations.


With over 20 years experience, we have a network of brand and media partners, loyalty programmes and databases to support our word-of-mouth and wider services in the UK.

Digital Solutions

Our enterprise grade super-smart digital platforms support high traffic ticket and product giveaways, competitions and prize draws as well as end-to-end fully digital screenings and targeted research, in all corners of the world.

Event Management

Underpinning our research and marketing services is a team of event experts. Live producers, event managers, researchers and strategists combine to form a safe, service-led approach to project management.

Official ticketing partner of National Lottery Cinema Weekend

- The biggest free cinema initiative in the UK -

Why Us?

Through everything we do, our purpose is to deliver better commercial results for our clients. When we’re helping to define the best edit or the right target market through a research event. When we’re driving positive word of mouth and social amplification through a national audience recruit. Or when we’re delivering vast reach through a publicity event or strategic brand partnership.

We’re driven and passionate about our work. And while we maintain a large bluechip client base that has believed in us since our inception two decades ago, we're as comfortable working with an international heavyweight on a national cross-media campaign, as we are guiding a new film maker through their first research project.

Bringing research into the digital era

- Secure, end to end digital solutions -

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Our team offer experience and expertise in audience recruitment, campaign planning, digital development & UX, research analysis, partnerships and event management.


Over 1.2 million members and growing

- Leading the entertainment industry in audience recruitment -


We work with some of the biggest entertainment companies in the UK, and brand partners throughout the world of TV, film, theatre, music and entertainment.

Driving customer loyalty through events and experiences

- From the UK to the USA to Australia -

We love technology

Our platforms support some of the most complex, high traffic campaigns across the world.

Can we help you?Contact Us
37/38 Margaret Street, London W1G 0JF


Want to say hello? Want to know more about us? Give us a call or drop us an email and we will get back to you as soon as we can.